build brand preference — формировать предпочтение к марке
Англо-русский экономический словарь.
preference — A legal term used in bankruptcy to describe a transaction deemed to have occurred under circumstances favorable to the creditor that benefited from the transaction. This provision is intended to protect unsecured creditors. Under the U.S.… … Financial and business terms
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Country Brand Index — The Country Brand Index (CBI) is an in depth Study that explores the complexity, dynamics and benefits of how nations manifest as brands. CBI ranks countries across key image attributes, looks at themes in nation building and issues in country… … Wikipedia
Mona Brand — (22 October 1915 – 1 August 2007) was a twentieth century Australian playwright, poet and freelance writer. She also wrote under the name Alexis Fox. In her own lifetime, she was more well known in Europe than in Australia, so much so that Brand… … Wikipedia
Dimensions of brand personality — The Dimensions of Brand Personality of Jennifer Aaker is a framework to describe and measure the personality of a brand in five core dimensions, each divided into a set of facets. Brand personality is defined formally here as the set of human… … Wikipedia
Papa's Got a Brand New Badge — Infobox Simpsons episode episode name = Papa’s Got a Brand New Badge image caption= Homer convinces Lenny and Carl to join SpringShield. episode no = 291 prod code = DABF17 airdate = May 22, 2002 show runner = Al Jean writer = Dana Gould director … Wikipedia
Edwards Personal Preference Schedule — The Edwards Personal Preference Schedule (EPPS) is a forced choice, objective, non projective personality inventory, derived from the theory of H. A. Murray, which measures the rating of individuals in fifteen normal needs or motives. On the EPPS … Wikipedia
Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Product forecasting — is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and… … Wikipedia
Greg Allenby — Greg M. Allenby (* 1. August 1956) ist ein US amerikanischer Wirtschaftswissenschaftler. Sein Forschungsgebiet sind die Anwendung des Bayestheorems für die statistische Auswertung im Marketing.[1] Inhaltsverzeichnis 1 Leben 2 Werke 2.1 … Deutsch Wikipedia
